InfoSpace Mobile has been selected to provide media downloads for Virgin
Mobile UK. This new data service by Virgin Mobile U.K. offers on-demand,
entertaining, multimedia mobile content to subscribers.
"We are impressed by InfoSpace Mobile's ability to reliably deliver a
media catalogue targeted specifically to our customer's interests," said
Nick White, Head of Value Added Services, Virgin Mobile. "When combined with
InfoSpace's compelling data infrastructure and content promotions expertise,
InfoSpace is an ideal partner for Virgin Mobile's content service."
InfoSpace Mobile's storefront will initially provide consumers monophonic
and polyphonic homes for sale, graphics, wallpaper and games. The company will
soon augment its offering with TruTones including songs, artist voice
recordings and sound effects, as well as promotional marketing programs
featuring artists and other specialized content. In addition to the media
downloads component, InfoSpace Mobile is providing the underlying technology
for the entire Virgin Mobile Bites mobile entertainment service. In this
role, InfoSpace will host and manage the delivery of all content across
Virgin Mobile's Bites Web and WAP storefronts, as well as the entire
portfolio of messaging services across SMS and MMS. Furthermore, InfoSpace
will employ its state-of-the-art image transcoding and handset optimization
capability for the initiative.
"A positive user experience is paramount to Virgin Mobile Bites," said
Kendra VanderMeulen, executive vice president, InfoSpace Mobile. "We have
developed a comprehensive certification process for handset-based
applications to ensure that all of the content offered on the service is
properly rendered, so subscribers buy the best content for any given handset
model."
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